Contaminated food products with Salmonella, Listeria, pesticides, pieces of glass, Ochratoxin A, C Sakazakii, wood pieces, metal fragments, melamine, GMO, undeclared allergens, car recall for faulty seat belt pretensioners, and other recalls from the market.
Think about the cost and damaged company image. This is the worst situation!
For example, Grocery Manufacturers Association informs that the financial impact of more than half of all product recalls cost greater than $10 million in 2013.
Now let’s look at the Harris Interactive survey results. The consumers indicated that
- 55% would switch brands temporarily following a recall
- 15% said they would never purchase the recalled product
- 21% would avoid purchasing any brand made by the manufacturer of the recalled product
- Brand damage
- Lost Sales
- Direct costs
Now, I am helping the food companies. I ensure their food safety and quality operations as an advisor to the CEO and/or board. As a senior multi-industry operations executive, management consultant and artisan chocolatier, I have intensive experience and knowledge in all aspects of food safety implementations, communications, training and program design for the manufacturing, retail and the hospitality industries, as well as compliance and internal auditing.
Of course, food safety and quality should be embedded in the company’s culture and should be a cornerstone of its shared values.
On the other side, we are talking about digital farming and digital manufacturing and design or “Industry 4.0”.
Today, I believe that food companies should create a capability and culture to prevent food quality and safety failures and recalls.
Therefore, they have to improve their food safety and quality throughout their supply chain:
- Know the origin of your ingredients.
- Know your facilities.
- Create a greater supply chain transparency from field to fork for possible hidden allergens and contaminants, or unknown chemical exposure, etc.
- Maintain regular food safety audits and enforce strict food safety expectations.
- Implement a greater sustainability and corporate responsibility – with an eye on higher food quality and safety.
- Maintain accurate labeling – for raw materials, ingredients, allergens, bulk products, finished products, country of origin and nutritional information. The label information should give what consumers need to know, and want to know.
- Prepare a crisis and risk communication manual to manage effectively potential and actual food recalls.
- Maintain appropriate packaging and detect packaging defects.
- Monitor and control supply chain process to assure quality and safety from field to the fork.
- Strictly apply regulatory requirements.
- Develop and implement a collaborative business plan to foster effective supply chain innovation between suppliers, manufactures and retailers.
- Use high technology and digitization in the manufacturing operations. Increase the communication speed, data accuracy and visibility.
- Companies have to work with the well experienced leaders who have excellent knowledge and skills in quality, compliance, supply chain, operations and other fields.
- Leadership should have strong food safety decision-making capability.
- They have to train, develop and reward the right skills.
- They have to remove poor skills.
- They have to invest in innovation management and new technologies to increase quality, efficiency and productivity.
- If they don’t have the opportunity to manage quality and compliance management in excellence, they have to hire a well experienced expert who understands of all dimensions of food safety across the value chain. This is essential to a robust food safety system and culture in today’s social media age.
- Companies should make benchmarking, competitive intelligence and customer surveys to improve their products and services.
- They have to create more transient competitive advantages that regards the customer needs.
- They have to improve skills by training, investment in equipment and better management of staff to prevent product recalls.
- They have to have a great respect for the environment, people and regulations.
Therefore, I am dedicated to excellence in food safety and quality. My aim is to help you in making the products your consumers enjoy and in which they have complete confidence.
How is your experience to prevent food recalls?
Yusuf Tokdemir is a available to help you as a senior operations executive, board advisor and/or management consultant in your multi-industry operations to solve your complex problems and training needs. He is an artisan chocolatier. You can reach by
T +90 533 3938268
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