Businesses have competitions. Would a business follow one strategy that defines its direction? Or, better use a strategy that may evolve with time or change as the business arena dictates? There are few basic competition strategies for businesses, in emulation of plants. Businesses compete mainly for:
- Raw materials,
- New Markets and
- Grouping Strategy- in which plants act collectively to scare off a herbivore. No single plant could do it on its own.
- Dispersing Strategy- by which plants use wind, fury animals and other means to spread their seeds to other territories.
- Avoidance Strategy- in which one plant eats some parts of competitive plants.
- Universal Adaptive Strategy- the plant uses not a fixed strategy, but an adaptive one to cover its needs for self-maintenance, growth and regeneration. It may tend to eclipse sunlight from other plants by growing higher to ensure fulfilling its adaptive strategy.
One great strategy for plants to achieve their adaptive strategy is through Mutualism. Mutualism is defined as an interaction between two species, plants, businesses or whatever to achieve mutual benefits. This is another facet of the Grouping Strategy in which small entities pool together to scare of a predator.
Great values are fixed and don't divide. You can't be 50% trustful; either you are or you aren't. Same for business values either they are fully complied with or not. How then the efforts of new businesses would succeed in facing "eclipsing" from big giants or even getting eaten out? How would businesses with values putting people before profits survive in spite of the competition coming from all directions and from well-established business giants?
Logic says that big giants are more exposed to light, have their penetration roots, are better equipped with resources and got the "talents" to fight their battle?
Let me deviate here to give a real example that we are living. There are "sponsored" writers on LinkedIn that draw thousands of views and there are many authors that draw few hundred views or much less. How would small and "unsponsored" authors find their way? Those authors have one fixe value- to keep ethics and not lose their self-value in finding their way through. It is Grouping Strategy that works and I have seen many posts written to pool the efforts of "poor" writers so as to have mutualism between them and to scare off, if needed "readers-eaters".
That is the strategy for the group of small writers as much as it is the strategy for "People-Before-Profits" Group. It is the ethical grouping of small players whose combined efforts shall take them to the sunlight to shine light for others. Noble and humanly-based values shall survive.
Written by Ali Anani, PhD